Improving Employee Connection
5 P's to Improve Employee Connection
Having employees on board and committed to the culture and the company will provide important resilience during any business cycle. In the Brand Quarterly blog called, “Employees First, Brands Second,” they lay out five main principles to aid in putting employees first. These principles are Purpose, Performance, People, Productivity and Platform.
This makes sound sense and provides a good framework to help ensure your employees are aligned with your culture. The article points out that, "In a world when human interactions are few and far between, when they do happen they are an opportunity where a brand’s reputation can be destroyed in an instant or a customer advocate can be created for life. This all comes down to your most valuable resource - the company’s employees." This is so true and evidence of the importance of employee connection to the overall purpose of the company.